CD/ACD/SAD with years of experience in everything from beauty to vice. I’ve helped agencies grow their scope and brands grow their customer base. I’m passionate about how a great brief, inspiring strategy and innovative creative can come together to change consumer perceptions.
EXPERTISE
Beauty: P&G and Unilever: All skincare, haircare and personal care brands
Vice: Backwoods, Dutch Masters, Winston, Kool, Skoal, Copenhagen, Chesterfield,
Red Seal, Black & Mild
Entertainment: DirecTV
Financial Services
Retailer Expertise: Walmart, Target, Walgreens, Kroger and the corner Bodega
HISTORY
Five Eighty (Remote 2/21-8/23)
ACD for ITG Brands (Tobacco)
Saatchi & Saatchi X (Cincinnati 2/19-11/21)
ACD, Shopper marketing team lead for P&G Walmart, Walgreens, Kroger and Olay
GEOMETRY GLOBAL (Chicago 7/18-11/2018)ACD, Shopper Marketing for all Unilever Brands (Canada and Supermarkets East)
LEO BURNETT (Chicago 2016-2018)
Senior Art Director, ALTRIA Group
LEO BURNETT/ARC (Chicago 2016)
ACD, Shopper Marketing for P&G brand Olay.
GEOMETRY GLOBAL (Chicago, 2014-2016)
Senior Art Director, Shopper Marketing for all Unilever Brands.
LEO BURNETT (Chicago 2013)
Senior Art Director on L&M Brand for Phillip Morris International.
DIRECTV (Los Angeles, 2007-2012)
Senior Art Director/Lead Designer for multiple B2C retention and loyalty marketing programs.
FREELANCE (Los Angeles, 2005-2007)
Senior Art Director/ACD for a variety of sectors including pharmaceutical and hospitality.
FRANKEL /ARC WORLDWIDE (San Francisco, 2003-2005)
Senior Art Director, VISA Product Group.
AWARDS
2012 SILVER Promax Broadcast Design Award
2012 BRONZE Promax Broadcast Design Award
2011 GRAND Prize Dwell Magazine /Lutron Textile Design Competition
2010 SILVER American In-House Design Award
2009 SILVER American In-House Design Award
2008 SILVER Promax Broadcast Design Award
2004 BRONZE Beacon Award for Excellence in Financial Services Advertising and Marketing
2001 STAR Award Mutual Fund Education Alliance for Excellence in Shareholder Communications 1996 FEATURED Print Magazine Digital Design Annual
bethloudenbergdesign@gmail.com
she/her
513.284.4614
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Download: Beth Loudenberg Resume 2023.pdf